Location: Khaoyai, Thailand
Project Type: Stage & Event Design
Completion: 2024
Design Team: Pitupong Chaowakul, Krit Parephan, Chutipon Kanja
Photo: Supermachine Studio

BMMF14

For the 14th edition of Thailand’s biggest outdoor music festival, we reimagined the built environment as a post-apocalyptic playground—an architectural fever dream straight out of George Miller’s Mad Max. Our design language embraced raw ingenuity, crafting five key festival elements: the Landmark, Cow Stage, Akojohn Pub, For-rest Stage, and Kratom Stage.

From scavenged metals to repurposed machine parts, each structure embodied a world where improvisation meets flamboyant expression. Every venue carried the DNA of its own tribe, responding to the festival's wild energy and unique subcultures. More than just stage design, this was an exploration of site-specific storytelling—where space, materiality, and music merged into an immersive, cinematic experience.

BMMF14 Landmark
A towering, makeshift fortress of the post-apocalypse—14 stacked zinc-clad cubes form the festival’s signature number, 14. Some panels swing open, revealing glimpses of life within, while vents and chimneys sputter out ghostly smoke, hinting at unseen activity. This is not just a structure; it’s a survivalist’s refuge in the wasteland, a chaotic yet calculated statement of defiance. Welcome to the ghetto, reborn.

#Cow Stage
A towering zinc-clad beast, part machine, part myth—this cow robot watches over the wasteland with an industrial soul. The longest stage in Big Mountain, it pulses with raw energy, wrapped in scrubbed metal and scattered neon glows. Here, chill moments take many forms—whether it's a head-banging rebellion or a slow-burning groove, the beast welcomes all.

#AKOJORN PUB
Nestled beneath the majestic Rain Tree, the legendary cult pub with its iconic red tent returns to Big Mountain. Rising from the tree’s trunk, the NA NEK head emerges—part guardian, part ruler—seated on his throne, watching over his devoted tribe. The tree isn’t just a backdrop; it’s part of the story, part of the life force that keeps the vibe alive.

#For-rest stage
A tilted pyramid, quietly tucked at the forest’s edge—by day, it's camouflaged in lush greens, blending into nature. But when night falls, a blazing central light slices through the dark, commanding the rhythm, igniting the movement, and summoning the EDM tribe to dance under its hypnotic pulse.

#Kratom Stage
Kratom returns—this time as a village of seven huts, each carrying echoes of real Thai life. A fisherman’s hut brims with hanging fish, a farmland shack sways with mosquito nets and hammocks, while a karaoke hut flashes its signature color stripes. A patchwork of familiar scenes, stitched together into one vibrant, living rhythm.