freitag silom

Location: Silom Soi 8, Bangkok
Project Type: Interior Design
Size: 100m2
Completion: 2021
Design team: Pitupong Chaowakul, Napapt Lasavanich
Photograph: W Workspace

Hey there, welcome to Freitag’s new spot in Silom Soi 8, just a skip away from the buzz of Pat Pong. It might seem like an odd spot for a store, but for Freitag, it’s just right. You’ve got all these cafes, banks, and Thai massage joints around, and we’ve turned this old pub into something totally different.

Here’s the deal: when you walk in, bam! You’re hit with a wall stacked top to bottom with F-boxes, each holding a one-of-a-kind bag. And we’ve got these huge mirrors on either side to make the whole thing feel like it goes on forever.

Halfway up, we’ve hung this slick catwalk from a new steel beam, painted Freitag green, of course. You can strut up to the mezzanine using the staircase attached to it—gives the place a real urban vibe

Coming down, you’ve got options: take the stairs like a regular Joe, or if you’re feeling adventurous, slide down our stainless pole. It drops you onto this wild yellow tarp crash pad, a collaboration between Freitag with a gymnastics pad pro in Switzerland.

Over in the corner, check out "SWEAT YOURSELF," our DIY zone. We’ve combined a tarp display with a sewing table, all on this nifty hoist system. Pick your tarp, get creative, and watch your bag come to life while the display lifts out of the way.

Front facade
At cashier
An option to get down. A crashing pad
Sweat yourself
Through a tarp display