Location: Pitsanulok, Thailand
Project Type: Architectural Design
Size: 600m2
Completion: 2019
Design team: Pitupong Chaowakul, Theerayut Somtua, Sujinda Khawkum
Photograph: Supermachine Studio

HONDA BIG WING PITSANULOK

Black Swan in Motion

“When we envisioned Big Wing, we saw a Black Swan—graceful, bold, and commanding attention.”

Honda’s Big Wing series represents power and elegance, and we wanted the architecture to embody that spirit. The façade isn’t just a structure; it’s a dynamic gesture. It unfolds like a bird in motion, its angular planes slicing through the air—one side lifting to reveal a glass window that puts the gleaming machines on display, as if they are ready to take flight.

Clad in dark metallic panels, the building transforms throughout the day. Different angles catch and reflect light uniquely, creating an ever-changing presence that intrigues passing drivers. It doesn’t just sit still; it interacts with movement, responding to speed and sunlight, ensuring it never looks the same twice.

Positioned along the bustling Pitsanulok highway, where countless vehicles rush by every day, this isn’t merely a place to buy a bike. It’s a statement of velocity, precision, and passion—a landmark that fuels the dreams of those who live for the ride.