Over the past few years, we’ve been redefining the Jim Thompson store experience, crafting a fresh and dynamic face for this iconic brand. Our latest project, the newly relocated shop at CentralWorld, embodies this evolution. Nestled in the heart of the bustling Thai product section, this store is designed to be an inviting sanctuary for both local and international visitors, buzzing with excitement and curiosity.

We’ve made a bold statement with gradient cinnabar red, adorning the pleated walls, creating a striking signature that captures the brand's essence while setting a contemporary tone. The design focuses on openness and clarity, offering an expansive and airy feel that allows the vibrant array of Thai fabrics and artisanal pieces to shine in all their glory. It’s a space that tells a story—a fusion of tradition and modernity, celebrating the rich textures and colors of Thailand’s textile heritage.