Location: Jim Thompson Emquatier, Bangkok
Project Type: Interior Design
Size: 200m2
Completion: 2022
Design team: Pitupong Chaowakul, Nuttaphon Woraphanichapong , Sujinda Khawkam
Photograph: W Workspace

jim thompson emquatier

Step into the second Jim Thompson retail oasis, part of a chic new wave of stores in the works. This space is an evolution from our original design at the iconic Jim Thompson house, a fresh take on the classic Thai silk shop.

Here, premium silk products are meant to be touched and experienced. We envisioned a space that's modern and vibrant, breaking away from the traditional image of Thai silk that often feels out of reach for the younger crowd. Gone are the days of glass doors separating the store from the bustling corridors; instead, we’ve created an expansive, open space that invites everyone to explore the colorful world of Thai silk.

The signature gradient Cinnabar red wall, a nod to the original store, now adorns pleated panels, echoing the red of the traditional houses in a contemporary form. Our product displays are illuminated, flexible shelves set on recess rails, designed to accommodate a dynamic array of products and frequent rotations. This is more than a store; it's an ever-evolving silk sanctuary.

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