Location: Sriracha, Thailand
Project Type: Facade Design
Facade area: 1200m2
Completion: 2012

Design Team: Pitupong Chaowakul, Suchart Ouypornchaisakul, Santi Sarasuphab, Nuntawat Tassanasangsoon, Kasidis Puektes,Jetsada Phongwasin and Korthong Thongtaem
Photograph: WWorkspace

tukcom sriracha

Back in the early 2000s, TUKCOM I.T. Mall was riding the wave of the rapid DOT COM boom. With the economy bouncing back from the 1997 crisis, Asian consumers eagerly updated their I.T. gear as part of their regular routines. Originally, Laemtong Shopping Mall, built in the early '90s, was a hub for diverse products. But as tech fever swept the region, it was rebranded as TUKCOM I.T. Mall, a one-stop shop for all things tech—computers, mobile phones, cameras, gadgets, you name it.

From then on, TUKCOM’s popularity skyrocketed. New TUKCOM buildings started popping up every two years. Fast forward five years, and there were three TUKCOMs across Thailand, with more on the drawing board.

With TUKCOM now a household name among tech enthusiasts, it was time for a facelift. The goal? A building design that screams “tech-savvy” as much as the gadgets inside. TUKCOM Sriracha was one of the first to get a fresh new look, alongside its counterparts in Chonburi and Udon Thani.

The new design concept featured a playful Black & White pixel façade. This 1,200 square meter canvas of innovation was undulated and divided into 765 economical triangular pixels. Black, white, and mirror-finished aluminum composite panels were distributed in a random algorithm that keeps things visually exciting. Framed by striking dark red aluminum panels, the existing advertisement billboard was expanded along the side façade, marking the main entrance with a bold statement.

While much of the original building skin remained, it was given a thorough makeover. TUKCOM Sriracha became the prototype for future TUKCOM malls, not as carbon copies, but sharing key design elements for brand recognition.

TUKCOM I.T. Mall’s journey from a traditional shopping center to a tech haven is a story of transformation, innovation, and a little bit of fun. Now, not only do people remember TUKCOM for its tech treasures, but they recognize and admire its cutting-edge look too.