warrix siam square

When Warrix approached us to design their new flagship store, I knew it had to be something special. This isn’t just any sportswear brand—they’re known for their football gear of Thailand national football teams and now they’re expanding into running gear, casual wear, and even boutique jeans. And where better to showcase this evolution than in the heart of Siam Square, in a modern, grid-like building surrounded by trendy restaurants and barbershops?

The Super Wooden Cube. The centerpiece of the design is a massive wooden cube. It’s impossible to miss and stands out within the glassy facade of the building. This cube isn’t just for show—it’s multifunctional, acting as a display area while organizing the store into distinct zones. The warm wood gives a natural, inviting feel that contrasts with the black, urban grid of the structure.

The Red Pixel Staircase. We had some fun with the staircase. By moving the existing stairs to the side, we opened up a central space for retail. Enter the red pixel staircase—a cool, tunnel-like structure that winds through the store’s three levels. It’s bold and eye-catching, guiding visitors through the space in a visually engaging way while blending seamlessly with the wooden cube.